LendingTree cites the U.S. Bureau of Labor Statistics (BLS), which reports that 25% of businesses fail within a year of starting their operations. Many of these businesses fail because of poor experience by online customers.

The world is hyperconnected. So, maintaining good website performance can significantly contribute to your business’s growth. A website that doesn’t work will make you lose loyal customers.

But you don’t have to worry even if your business website doesn’t perform well. There are website redesign tips that can help.

How do you know it’s time to revamp your personal or business website? Learn about the seven unmistakable signs that you need a fast website revamp.

1. Less Mobile Friendly

A good website should be compatible with various gadgets like laptops, tablets, and smartphones. Mobile-friendly websites suit all users because they are easily accessible. They provide a positive experience for all.

A mobile-friendly website is likely to be compatible with social media. This is an added advantage for businesses, as they can combine social media with Internet marketing. Don’t wait until a mobile unresponsive website hurts your brand.

A professional website designer can fix your mobile unresponsive website through image optimization. This involves adding flexible images and fluid grids to the website. Other solutions that can improve website performance or responsiveness include:

• Revamping the website code
• Using caching
• Correcting incompatible plugins
• Testing on mobile devices

These website redesign tips can also enhance user experience.

2. Low Conversion Rates

The conversion rate helps measure how the people who visit your website become loyal customers. An unprofessional website will end up frustrating your visitors. Don’t wait to see your business lose subscribers, leads, and sales.

Conversion rates may decline because of an unresponsive website. A site that loads slowly also makes visitors give up easily. Complex website designs that require too many steps cause low conversion rates.

Website revamp tips like adding a clear call-to-action can help solve this issue. A designer can also increase conversion rates by simplifying its design. This will enable easier navigation, increasing retention rates.

Some other strategies that can help boost your website’s conversion rates include:

• Focusing on UX (User experience)
• Optimizing for mobile use
• Adding social proof
• Improving page speed

3. Poor or Outdated Design

Modern web design trends are sleek and minimalist. Don’t expect a site created a decade ago to perform the same way as today’s designs.

With the fast evolution in the web design landscape, you should prioritize what will capture your target audience’s eyes. Visitors shouldn’t see you or your business as behind the times. This will likely make them ignore your brand.

Think about how your competitors’ websites appear. Do their websites look more modern and user-friendly than yours? If yes, it’s time to revamp your website.

Taking action now will prevent potential harm to your business. You’ll avoid losing your customer base and credibility. A professional can improve your outdated web design by:

• Creating a simple, navigable homepage
• Removing jargon
• Fixing fonts
• Reorganizing the pages
• Updating content

4. Complex Navigation

No one wants to spend time on a complicated, challenging website. Visitors can immediately leave your website for other sites when they encounter navigation challenges.

A website becomes unnavigable because of a cluttered layout. This makes it difficult for visitors to find what they’re looking for. A cluttered website layout can hide important content that would boost your site’s rankings.

Poor navigation may also result from performance problems. These include:

• Slow load times
• Broken links
• Overloaded pages
• JavaScript errors
• Server downtime
• Unresponsive design

A web designer can help maintain consistency on your website. They do this by simplifying menus and other navigation structures.

Web designers also avoid ambiguous labels or terms. They focus on clear, understandable and descriptive labels.

5. Slow Load Times

To most online visitors, every minute counts. You can lose potential customers if your website takes longer to load.

A slow website causes visitor frustrations. This may translate to negative reviews and reputation.

Bounce rates also increase, leading to lost sales. However, a slow website can always be improved for better UX.

A website loads slowly because of poor database design. Other potential causes include:

• High traffic
• Poor server response times
• Too many HTTP requests
• Unoptimized images
• Inefficient code like JavaScript and HTML
• Excessive flash content

A professional can help speed up your website by optimizing images. This means compressing larger images.

Web designers also clean up CSS and JavaScript codes. Other solutions include:

• Reducing plugins
• Checking for malware
• Limiting redirects
• Optimizing HTML
• Enabling browser caching

6. High Bounce Rates

Bounce rates help calculate the proportion of visitors who leave your website as soon as they open a single page. A high bounce rate signifies a decline in sales. This is because visitors leave without making purchases.

A slow website causes visitors to leave without viewing various pages. Some visitors also don’t want websites with pop-ups and ads. Intrusive pop-ups are annoying and decline UX.

Poor web design affects readability. Of course, visitors will leave a website they find difficult to understand. A web designer can help reduce your site’s bounce rate by:

• Adding engagement features like images
• Adding clear call-to-action
• Improving mobile responsiveness
• Simplifying navigation

7. Poor Search Engine Performance

Poor SEO will affect your online visibility and branding. A low ranking on Google is a sign of poor SEO performance.

Online sites with poor search engine performance tend to have low traffic. This means fewer visitors, which translates to fewer customers and sales.

Visitors tend to view websites that rank low as untrustworthy. Your domain authority may decline, leading to a loss of credibility.

A website’s search engine performance can decline due to:

• Technical issues like broken links or mobile unresponsiveness
• Low-quality or duplicate web content
• Weak backlink profile
• Poor UX

A web designer can integrate relevant keywords. They can also enhance your site’s performance and build backlinks.

Hire Professional Website Redesign Services

Professional website redesign is key to better web performance and user experience. A professional understands that your website is your best salesperson.

Burnt Bacon Web Design is here to transform your online presence with a user-friendly and impressive design that will generate leads. Call us today and outshine your competitors online!