Hero photos uploaded straight from a phone at 6MB. The single biggest culprit on most sites — and the easiest one to fix.
Tag managers, chat widgets, marketing pixels, and theme JavaScript loaded in the wrong order, holding up the whole page.
One heavy page builder or 'all-in-one' plugin can quietly add 600KB of CSS and JS to every page on the site. We find and prune.
Cheap $4/month shared hosting that's fine for a brochure site collapses when you actually get traffic. Sometimes the fix is moving.
Resize, compress, convert to WebP/AVIF, and lazy-load below-the-fold images. Usually the single biggest LCP win.
Defer non-critical JS, remove unused scripts, and stop render-blocking before it starts. Better INP, lower CPU.
Page caching, browser caching, and a proper CDN so visitors load static assets from a server near them — not across the country.
Self-host or preconnect web fonts, use font-display: swap, and stop the invisible-text flash that hurts both UX and CLS.
Trim bloated CSS, prune dead plugins, clean revisions and transients, and tighten queries on WordPress and WooCommerce.
When the host is the problem, we'll tell you — and migrate you to a faster one. No vague 'upgrade your plan' nonsense.
Targeted fixes for Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift — the three Google actually grades.
PageSpeed Insights, Lighthouse, and field data captured before and after, so you can see exactly what changed and why.
Every project ships with documented PageSpeed and Core Web Vitals scores from before we started and after we finished. No 'trust us'.
We don't hide content, defer real images, or game scores by breaking the site. The goal is real-user speed, not just a green Lighthouse badge.
Lab scores are a starting point. Real Core Web Vitals — what Google actually measures from real visitors — is the scoreboard that matters.
We capture your current PageSpeed, Lighthouse, and Core Web Vitals — lab and field. You get a free video walkthrough of what's slow and why.
Image compression, lazy-loading, caching, CDN, font fixes. The high-ROI work that moves scores fast without rebuilding the site.
Script audit, plugin pruning, CSS/JS cleanup, database tuning, and hosting recommendations when the platform itself is holding things back.
Same tools, same conditions, same pages — so the before/after is apples to apples. We don't move the goalposts to make numbers look better.
A plain-English summary: what was slow, what we changed, what the new numbers are, and what to keep an eye on. Yours to keep.
Want the deeper philosophy on search performance? See SEO / AIO or our Salt Lake City web design
Read more on Core Web Vitals on the blog, or head straight to contact.
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